Everybody is talking about the famous Brazilian Blowout, from salons, social media ads, stylist service lists, you can rarely go about your day without slight details mentioning this trendy, miraculous hair treatment and its gorgeous after effect. Indeed, with its renowned global success, the Brazilian blowout has successfully made its big debut and become one of the most prominent salon services that appear in most hair stores across the globe.
Curious about what is a Brazilian blowout? Wanting to know more about its effect, and styling process, this article is perfect for you! In this guide, we will go over all the necessary details about this hair sensation, and as readers, you can decide for yourself if this method best suits your interests.
1. What is a Brazilian Blowout?
According to popular, professional stylist’s knowledge.
A Brazilian blowout is a term referring to a semi-permanent hair treatment option that first originated from Brazil. The main aim for such a process is to smooth and straighten the hair, as well as provide more protection from external factors such as dryness, dehydration from styling, or high humidity from the surrounding, while still maintaining a desirable, lustrous hair look for its users. To put it simply, if you’ve ever asked yourself what is a Brazilian blowout, it’s a professional semi-permanent hair treatment designed to smooth, strengthen, and protect your natural hair.
In brief, the overall process of the typical Brazilian blowout can be described as complicated, and time consuming. To carry out such a complex process, the stylist would have to use a liquid keratin-based solution, containing silicone-based, plant-based resolution to apply an external shiny, eye-catching protective layer for the hair strands, before securing this layer by using high-heat. Equipped with such an extra protection layer, the hair strands would now be much more durable than its initial state, securing the necessary nutrients and moisture inside the strands, while reflecting light and bringing out a vibrant, healthy shine to the natural hair look.
On the average, the total time needed to spend for a thorough salon visit would be approximately 90 minutes to achieve the optimal result for the Brazilian blowout. On top of that, after the lengthy waiting time, the client would also be required to keep their freshly-made hair completely free from any exposure with water, and to only use specialized shampoo and conditioner to fully let the silicon layer set upon their natural hair. The typical longevity of Brazilian blowout would last up to 12 weeks, meaning that the customers would be able to enjoy their frizz-free, smooth, lustrous hair look for more than 3 months before needing another salon visit.
Universal as it is, Brazilian blowout can suit a wide range of customers with different natural hair textures. Indeed, from curly, coily hair, to straight, weak hair, Brazilian blowout can work beautifully regardless of hair textures, delivering a sleek, protective outer layer for all of its customers.
2. What Does a Brazilian Blowout Look Like?
A Brazilian blowout result is instantly recognizable, with sleek, glossy, and effortlessly smooth appeal from root to tip. On top of that, the hair also feels noticeably lighter and silkier to the touch, with a mirror-like, lustrous hair shine that reflects under natural light. The original frizz and puffiness of the hair strands are completely reduced and removed, leaving behind strands that fall neatly into one direction and move naturally with every step.
For those with curly or wavy hair textures, the blowout does not necessarily eliminate the curls entirely, but rather softens and refines them, creating a smoother, more polished version of their natural wave pattern. On straight hair or slightly wavy hair, the effect appears even more striking, sleek, radiant, and luxuriously soft, as all the strands would be straightened and aligned in one direction, showing no sign of dryness or dullness.
Above all, the finished look of a Brazilian blowout is not only about the surface appearance, but also the improved manageability and overall health of the initial hair strands. Whether worn down, tied, or styled in waves, the hair remains easy to handle, to style, and resistant to humidity, suitable for hair lovers looking for a way to achieve their desired sleek, silky look, without the excessive amount of time spent on daily styling.
>>Check out this video where a customer will give her reviews on Brazilian blowout:
“MY BRAZILIAN BLOWOUT EXPERIENCE” by Steph Longmuir
3. The Brazilian Blowout Process
The terms what is a Brazilian blowout can be a relatively new, unfamiliar concept for many hair enthusiasts out there, and such uncertainty can prevent customers from trying out and experimenting for themselves the desirable effect of this particular salon treatment.
To make the information more accessible for hair lovers wanting to try out this hair treatment method, as experts in the hair field, we are able to provide a broken-down description of the Brazilian blowout process:
- Step 1: Hair washing: this first step provides the preparation needed to make the strands ready for further treatment. Indeed, by thoroughly washing the hair before the treatment, the strands can be clarified from any excessive hair oil and substance buildup, hence, making it easier for the substances to better adhere to the outer layer of the hair.
- Step 2: Applying the solution to the hair: the hair would not be thoroughly dried, rather, it would be kept damped when being applied with the Brazilian Blowout solution, section by section. This way, the serum can be evenly applied onto the hair, ensuring the perfect saturation from root to end, ensuring that every part of the hair length is exposed to the nutrients and chemicals in the solution. After ensuring even distribution of the product, the hair would be left to absorb the substance for about 45 minutes.
- Step 3: Blow-drying: after making sure that the substances are fully attached to the surface of each hair strands, the hair would now be blow-dried completely, with an additional use of wide-tooth comb to detangle and smooth the hair out to achieve the ultimate silkiness. Furthermore, after being dried thoroughly, the hair would often have to go an ironing step, in which the stylists would use a flat iron with high temperature to seal the solution onto the hair cuticle and activate the proteins inside the substance, ensuring its optimal effect.
- Step 4: Optional rinse: this step is strictly optional for hair stylists, as it does not directly impact on the final hair effect of the hair. However, by applying additional rinsing and conditioning, the hair can be offered with more hydration and external nutrients to maintain better longevity and long-term effect of the blowout.
- Step 5: Final blowout and styling: to finalize the process, the hair would be blow-dried again, and would be lightly styled, curled or straightened to reveal the final hair look of the process – completely frizz-free, smooth and shiny hair that can be styled flexibly and repeatedly to the customer’s liking without taking any damage.
- Step 6: Aftercare: to maintain long-term hair effect for the Brazilian blowout, the stylists would proceed to advise their clients with some necessary tips on hair care, such as not to wash their hair with sulfate-ridden shampoo, conditioner, or other hair products; as well as avoid wetting, washing their hair for 3 days to make sure that the serums are entirely absorbed into the inner core of the strands.
Now that you know what is a Brazilian blowout and how the process works, you can better understand why stylists consider it one of the most transformative hair treatments available today.
4. Benefits of Brazilian Blowout
Brazilian blowout has become the global hair sensation overnight, triggering discussions from hair communities across the globe. Understanding what is a Brazilian blowout helps reveal why it delivers such long-lasting smoothness and shine compared to other treatments. Indeed, it is even rumored to perform miracles – providing hair protection to even the weakest, most fragile hair textures out there. Such a resounding market success is rarely by coincidence, in fact, it is built brick by brick, thanks to so many cases of satisfied clients and positive feedback from hair lovers. By getting for yourself a Brazilian blowout, you too, can enjoy from numerous benefits:
- Avoid frizziness: among its past customers, a vast majority of hair enthusiasts have reported the treatment method to do wonders to their natural hair look. Undoubtedly, no matter how much one might care for their hair, we still cannot guarantee desirable silkiness, as the hair would always be subjected to external factors, such as high humidity or other environmental effects. However, as a Brazilian blowout can apply an additional protective layer to shield the hair from outer damaging elements, the hair can deliver a much shinier, smoother, easy-to-maintain hair look, even in humid environments.
- Improve hair health: by applying a silicon coating to the outer cuticle layer, and providing nutrients that reach beyond the surface level, Brazilian blowout can supply the needed nutrients and moisture for the healthy state of the hair, as well as trapping these valuable substances inside the strands to prevent dehydration and lifelessness. As a result, even the thinnest, weakest hair types can be equipped with improved resilience and durability, hence, less prone to tangling, and shedding, reducing chances of breakage or split-ends – a popular problem for all weak hair clients out there.
- Long-lasting: after spending just 1-2 hours in the salon, customers can get for themselves the desirable, perfectly clean and frizz-free Brazilian blowout look that can last up to 12 weeks with proper care. This means that not only is it sleek, smooth, and tangle-free, the Brazilian blowout can guarantee its clients with more than 3 months of absolute no-stress hair effect, with proper protection from any external factors. As a result, these clients can enjoy a manageable, styling-friendly hair effect without worrying about frizzy or brittle hair.
- Suitable for all hair types: all hair types, from thick to thin, from the bubbly naturally curly hair to the sleek straight hair, clients with all kinds of hair textures and hair states can get themselves a Brazilian blowout to better enhance their hair health and elevate its luster and smoothness. Indeed, this smoothing method is rarely picky when it comes to who can use it, even clients with extremely weak, brittle hair can get themselves a blowout to apply more protection and nutrient provision to improve their natural hair look.
5. Drawbacks of Brazilian Blowout
Despite the benefits and instant hair transformation it brings, Brazilian blowout is not without its own drawbacks. In fact, before deciding to get one, it is important that clients fully understand both the potential risks and maintenance requirements that come along with this smoothing treatment. While learning what is a Brazilian blowout highlights its benefits, it’s equally important to understand its possible drawbacks and limitations:
- Contain chemicals: while many salons today promote their use of “formaldehyde-free” formulas, the truth is, a number of Brazilian blowout products on the market still contain a small proportion of formaldehyde or other similar substances. These chemicals, while capable of sealing the hair cuticles and maintaining the smooth effect, can also cause mild irritation to the scalp, eyes, or respiratory system, especially for those with sensitive skin or health concerns. Hence, clients are always advised to consult their stylist beforehand, and make sure that proper ventilation is ensured during the blowout and throughout the application of the serum.
- Require extensive aftercare: although the treatment itself only takes around one to two hours, extended, careful aftercare is often required to maintain such desirable look and optimizing its functionality. Clients are often recommended to avoid washing, tying, or tucking their hair for at least the first few days after the treatment, as any friction or contact with water can affect how the chemical can be absorbed into the hair strands. Additionally, sulfate-free hair products and minimal heat exposure are also highly suggested to prolong the smooth, frizz-free effect. Without proper aftercare, the longevity of the Brazilian blowout can be highly reduced.
- High cost: compared to regular hair care routines, Brazilian blowout treatments can be relatively expensive, with prices varying depending on the salon, hair length, and hair type. On top of that, as the result typically lasts for about 10 to 12 weeks, clients who wish to maintain the same silky, polished hair look all year round would have to repeat the process multiple times year-round. Hence, while undeniably effective, the Brazilian blowout may not be the most budget-friendly option for hair enthusiasts out there.
6. Who Would be a Good Candidate For Brazilian Blowouts?
Once you’ve learned what is a Brazilian blowout, the next question is, who should get one? Brazilian blowout is indeed a miracle-performer of hair treatment, thanks to its ability to provide both protection and gorgeous appeal to those struggling from frizziness, dullness, and lack of manageability in their natural hair. On top of that, its universal use is also among the reasons backing up its popularity in the hair lovers community worldwide.
Indeed, this treatment is especially ideal for individuals with frizzy, coarse, wavy, or curly hair, whose strands are often more vulnerable to dryness or external humidity than the traditional straight hair textures. For these hair types, to style the hair without causing extra damage from the process can be both time-consuming and frustrating, as the natural curl patterns tend to trap moisture unevenly, which ultimately leads to puffy, frizzy, dull hair look. By forming a protective protein layer around each strand, the Brazilian blowout helps seal in smoothness, making the hair appear sleeker, softer, and provide the needed moisture and nutrients to make it much easier to maintain.
Customers with prior color-treatment or chemically processed hair can also rely on Brazilian blowout to protect and revive their natural hair shine and durability. Indeed, these specific types of hair textures tend to be much coarser and fragile than the average chemically-free hair, as the strands have already been tarnished and dried up with hair bleach and other harmful substances, leading to more possibility of dryness, breakage. However, with the nutrients provided by the Brazilian blowout, as well as its protective coat, the hair strands can better lock in moisture and nutrients, with the perfect shelter to promote internal healing.
For customers with a busy schedule, the Brazilian blowout can also save up on unnecessary time spent on daily hair styling. Indeed, the sleek, lustrous look of the Brazilian blowout can be worn as-is, requiring no additional styling from the customers, hence, making it the most convenient and time-saving hair treatment method for the modern bustling lifestyle of women across the globe.
7. Who Shouldn’t Get Brazilian Blowouts?
However, for those considering getting a Brazilian blowout themselves, it is highly recommended to first go over its limitations, as well as identify the customer bases who are suitable or not suitable for getting one. Indeed, despite its benefits, there are still certain groups of individuals who are advised to avoid this treatment, due to possible health concerns or incompatibility with their current hair and scalp condition.
- Pregnant or breastfeeding women: though the procedure is generally considered safe when performed correctly, it still involves the use of certain chemicals that, when exposed through fumes or prolonged contact, may cause discomfort or potential risks during pregnancy or lactation. Hence, to ensure absolute safety for both the mother and child, it is best to postpone the treatment until after the breastfeeding period.
- Patients of excessive hair loss, thinning or extremely damaged hair: this particular type of customers are also not ideal candidates for this particular blowout. These hair types are already fragile in nature, with weakened cuticle layers that cannot endure the level of heat and chemical exposure required during the blowout process. Applying the treatment under such conditions might only worsen the situation, leading to breakage, dryness, further boosting the hair loss rates.
- Customers allergic to the ingredients included: those with a known history of allergies or chemical sensitivity should also approach the treatment with caution. The formula used in Brazilian blowouts may still contain small proportions of chemicals or potentially allergy-inducing substances that can trigger scalp irritation, redness, or discomfort for these cases.
- People with scalp issues: anyone suffering from existing scalp issues such as eczema, psoriasis, open wounds, or infections should completely avoid this treatment until their scalp has fully recovered. Indeed, applying heat or chemical products on an already inflamed surface would not only cause severe irritation but could also slow down the natural healing process of the damaged scalp.
8. How Much Do Brazilian Blowouts Cost?
The price of a Brazilian blowout often varies greatly, depending on the salon’s reputation, the stylist’s level of expertise, as well as the client’s individual hair condition and length. On average, most professional salons charge anywhere between $200 to $500 for a full treatment session. In more high-end areas or luxury salons, where stylists are specifically trained and certified to perform the procedure, the cost may even exceed this range, reflecting both the quality of service and the precision required to achieve the sleek, frizz-free result that Brazilian blowouts are famous for.
Aside from the main treatment cost, clients should also consider a few additional expenses for post-treatment maintenance products. Since sulfate-based shampoos or harsh cleansing formulas can easily strip away the protective coating formed by the blowout, most stylists will recommend a sulfate-free shampoo and conditioner to prolong the longevity of the final effect. Indeed, these products are specifically formulated to preserve the treatment’s smoothness and shine, helping the result last for several months without dullness or deteriorating. Despite a small additional expense this might add to the overall budget, the Brazilian blowout is still a worthwhile investment to maintain the hair’s ideal condition for as long as possible.
Ultimately, while the Brazilian blowout may appear costly at first glance, it actually saves clients both time and long-term expenses. Compared to the frequent salon visits and daily heat styling required to manage frizzy or unmanageable hair, one properly done blowout can last up to 13 weeks, making it a practical, cost-efficient solution for those who value both convenience and beauty.
With the information provided in this article, we hope that we have managed to assist young women in the hair industry with the overall information, tips, and most importantly, what is a Brazilian blowout. Navigating through the complex hair industry requires long-term commitment and support from trustworthy partners.
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